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MyDataQ Geo AGEB: AGEB Code Assignment

What is it?

The Geo AGEB module is a solution for the enrichment of postal address data by assigning the AGEB code (Basic Geostatistical Area and/or the square code. By means of this solution, the postal addresses treated are enriched with the corresponding AGEB code and the apple code according to the official data of INEGI (National Institute of Statistics and Geography).
How does it work?

It segments the Mexican population into cells of approximately 2,500 inhabitants by establishing the AGEB code to the postal addresses treated, both in rural and urban environments. Thanks to this, micromarketing actions are achieved and it is easier to obtain totally reliable population statistics from public sources such as age pyramid, educational level, etc.

What does it bring?
The advantages of having a clean database

Great enrichment of the database itself

More reliable population statistics

Growth of the information of the typical client of the area

More careful brand image and adapted to new legal requirements

Increased segmentation capacity for micro marketing campaigns

Multiply efficiency in decision making

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Countries

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Customers

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Recurring customers

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Records processed

Success stories

Banregio

Banregio Grupo Financiero is a financial institution founded in 1994 and has more than 155 branches. It has been using DEYDE’s services since 2017 and processes more than 750,000 records a year.

Monex

Monex is a foreign exchange company that specializes in foreign exchange trading and international payments. It has been using DEYDE’s services since 2017 and processes more than 500,000 entries annually.

¿Por qué invertir en Calidad de Datos?

¿Por qué invertir en Calidad de Datos?

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