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MyDataQ Tipologias: Enrichment of Postal Addresses with sociodemographic and economic variables

The Typologies module is a solution for enriching postal address data with sociodemographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on postal address.

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MyDataQ Tipologias: Enrichment of Postal Addresses with sociodemographic and economic variables

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The Typologies module is a solution for enriching postal address data with sociodemographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on postal address.

How does it work?
concepto base de datos

An assignment of consumer typologies is made that allows households to be segmented based on their sociodemographic and economic features.

An assignment of sociodemographic, housing, lifestyle and consumption indicators for telephone, insurance, banking and finance, automotive, travel, new technologies and retail is made.

In addition, micromarkets are assigned, a grouping of small territories around one with greater power of attraction, constituting a self-sufficient market.

Module specifications for each country

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What does it bring?
The advantages of having a clean database
ventaja 1

Increase in the information we have about our customers

ventaja 2

Greater precision in the location of the customer

ventaja 3

Better segmentation of our target customers according to consumption

ventaja 4

Improvement in the response level of marketing campaigns

ventaja 5

Multiply efficiency in decision making

ventaja 6

Facilitates the decision to create new offices based on our clients and the competition

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Countries

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Customers

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Recurring customers

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Billion records processed

Success stories

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