MyDataQ Tipologias: Enrichment of Postal Addresses with sociodemographic and economic variables
The Typologies module is a solution for enriching postal address data with sociodemographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on postal address.
MyDataQ Tipologias: Enrichment of Postal Addresses with sociodemographic and economic variables
The Typologies module is a solution for enriching postal address data with sociodemographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on postal address.
An assignment of consumer typologies is made that allows households to be segmented based on their sociodemographic and economic features.
An assignment of sociodemographic, housing, lifestyle and consumption indicators for telephone, insurance, banking and finance, automotive, travel, new technologies and retail is made.
In addition, micromarkets are assigned, a grouping of small territories around one with greater power of attraction, constituting a self-sufficient market.
Module specifications for each country
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Increase in the information we have about our customers
Greater precision in the location of the customer
Better segmentation of our target customers according to consumption
Improvement in the response level of marketing campaigns
Multiply efficiency in decision making
Facilitates the decision to create new offices based on our clients and the competition
Countries
Customers
Recurring customers
Billion records processed
Success stories
Bankinter
An entity constituted in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. It has been using Deyde DataCentric‘s services since 2006 to reliably locate its clients in the databases
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¿Por qué invertir en Calidad de Datos?
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