Success stories: Payback
Payback sought to have a unique view of each client and a higher quality in their databases, which came from various sources.
Payback achieved the standardization of postal addresses, an increase in the effectiveness of communication actions and internal management thanks to a clean and careful database. It also achieved greater efficiency in marketing campaigns thanks to the enrichment of postal addresses with XY coordinates and through consumption typologies.
To standardise and normalise the postal addresses of its clients with geographical enrichment and by means of typologies, as well as to standardise telephone numbers.