Success stories: Banco Azteca
Banco Azteca was looking to gain a better understanding of its customers to offer them an improved and personalised experience. In addition to unifying the information, which comes from 22 different sources and without rules of capture. As well as detecting the existing duplications of its customers.
Banco Azteca managed to maintain a clean, validated and enriched database, improve the customer experience with greater knowledge of the customer and consolidate the Government’s data area.
Standardise your customers’ postal addresses with enrichment by geographical variables, standardise names and IDs (nif, dni, nie). Also standardize contact data such as e-mail and telephone numbers, as well as deduplicate to have a unique vision of customer online and offline.