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Success stories: Ticketmaster

"Need to have a unique view of the customer"

Ticketmaster needed to create a unique, clean database with a unique view of its customers, as it had many sales from different people around the same account. In addition, it needed to know its customers and their tastes better in order to implement promotions, better profile itself with their tastes in order to offer events and analyse the possibility of holding future events and the impact that it could achieve.

Ticketmaster was able to offer greater benefits to its customers and create events that were in line with their tastes, improve customer contact via mail and telephone, and be able to create a reward program based on single customer purchases.

MyDataQ with the products of standardization of telephone numbers, e-mails, postal addresses and enrichment through geographical variables, in BATCH license mode.

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