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Success stories: Grupo Planeta

"Have correct and rich addresses in your database"

Grupo Planeta was seeking to standardise the addresses in its database in order to improve its marketing and shipping strategy in the right direction.

Grupo Planeta managed to obtain a database with standardised and enriched addresses. It also improved its marketing strategy and increased the percentage of correct shipments.

MyDataQ for the standardization of postal addresses and their enrichment with geographical variables, in Batch mode.

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