Success stories: Mediapost

"To offer data standardisation services to third parties"

Initial situation

Solution

Final situation

Mediapost sought to offer its clients data normalisation and enrichment services for their marketing strategies and to obtain a standardised and clean database.

Mediapost managed to process its internal data obtaining a standardized and correct database. It also achieved a normalization and enrichment of the third party databases causing an improvement in the strategies of each of them.

Deyde MyDataQ for the standardisation of names and postal addresses, as well as the enrichment of postal addresses with geographical variables and the deduplication module to obtain a unique view of the client, all in Batch mode.