Success stories: MRM
MRM sought, on the one hand, to standardize and clean up the databases of customers who bought the products of one of its brands to obtain a unique and standardized view of their customers. On the other hand, they needed to standardize and clean up the databases of another of their brands to carry out a marketing campaign optimized for the launch of a new product in Spain
MRM achieved, in the first case, a standardized, clean and free of duplicates, and in the second case achieved a marketing campaign with a higher level of optimization in shipments for its new product, in addition to a more structured database.
In the first case, MyDataQ was used for the standardisation of names and postal addresses, and the deduplication module for a unique view of each of its customers. In the second case, the modules for the normalisation of names, e-mails and postal addresses were used for a specific service, as well as the module for identifying duplicates in order to avoid duplication of shipments.