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Success stories: The Iron Palace

"An accurate and error-free view of customer data"

El Palacio de Hierro sought to recover an overdue portfolio of clients and avoid an untraceable overdue portfolio of clients. 

MyDataQ for the normalisation of names, telephone numbers, e-mail, IDs and postal addresses, as well as the enrichment of postal addresses with geographical variables and the deduplication module to obtain a unique vision of the client, all in off-line and on-line mode through data capture systems.

El Palacio de Hierro managed to standardise and enrich the databases of historical information, as well as ensuring the quality of data at source through assisted capture systems.

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