Success stories: Coca-Cola Iberia
"Need to carry out a study of product consumption by area"
Coca-Cola Iberia needed to know what was being consumed in certain areas in order to customise its product offerings.
MyDataQ with the Addresses normalisation module and the enrichment of postal addresses through XY coordinates and Census Section.
Coca-Cola Iberia was able to conduct an in-depth consumer study of its products in certain areas, and created data models to customise its offers in those areas. It also obtained a standardised and enriched postal address database.