Success stories: Japan Tobacco International

“An accurate and error-free view of customer data”

Initial situation

Solution

Final situation

JTI (Japan Tobacco International) needed to standardise and geographically enrich the addresses of the DBs provided by its distributors, as well as to identify duplications in their databases.

Deyde MyDataQ for the standardization of postal addresses and their enrichment with geographical variables. It also has the module for deduplication for the unique vision of its customers. All these modalities in off-line and on-line mode through data capture systems.

JTI was able to standardise its customers’ postal addresses, enrich them with geographical coordinates and consolidate their data into a single customer base.