Success stories: LeasePlan
“Need to develop effective B2B micromarketing campaigns”
LeasePlan needed to develop effective B2B micromarketing campaigns. A standardised and enriched campaign database was essential for this.
LeasePlan was able to carry out better segmented micromarketing campaigns, which made the marketing campaigns more successful. In addition, it obtained a standardised and enriched database, and increased fraud identification thanks to the ID card validation module.
Deyde MyDataQ for the standardization of names and postal addresses, with enrichment by XY coordinates. In addition to the ID Validation module for the validation of DNI-AEAT.
Consult information on the modules
Deyde MyDataQ Names
Solution to standardize, clean and correct names in your database
Deyde MyDataQ Addresses
Solution to standardize and correct postal addresses in your database
Deyde MyDataQ ID
Solution designed to standardize, clean and correct ID in your database
Deyde MyDataQ Geo Coordenadas
Solution designed to assign XY coordinates according to the postal address
Other success stories
