Skip to content

Success stories: LeasePlan

“Need to develop effective B2B micromarketing campaigns”

Edificio Concesionario Lease Plan
Icon location house

Initial situation

Icono puzle purple

Solution

Icon from to purple

Final situation

LeasePlan needed to develop effective B2B micromarketing campaigns. A standardised and enriched campaign database was essential for this.

LeasePlan was able to carry out better segmented micromarketing campaigns, which made the marketing campaigns more successful. In addition, it obtained a standardised and enriched database, and increased fraud identification thanks to the ID card validation module.

Deyde MyDataQ for the standardization of names and postal addresses, with enrichment by XY coordinates. In addition to the ID Validation module for the validation of DNI-AEAT.

Consult information on the modules

Icono Mydataq Addresses

Deyde MyDataQ Addresses

Standardizes, cleans and corrects postal addresses

Icono Mydataq Names

Deyde MyDataQ Names

Standardise, clean and correct names

Icono Mydataq Geo Coordenadas

Deyde MyDataQ Geo Coordenadas

Assigns coordinates according to postal address

Icono Mydataq ID

Deyde MyDataQ ID

Standardize, clean and correct ID

Other success stories

Confirma
portada con logo de AT&T
Kruk