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Success stories: AT&T

"Precise client segmentation to optimise communication campaigns and a unified database"

AT&T acquired IUSACELL and NEXTEL in 2016 and came across several different databases. It needed to standardise and refine them, as well as unify them by identifying possible duplicates between them.

In addition, I needed to achieve a complete, reliable and error-free database in order to be able to accurately segment customers and thus optimise communication campaigns.

AT&T was able to obtain a unified database with a 360° view of its clients. It also achieved an increase in the effectiveness of communication actions, by identifying duplicate records from various sources, correcting names and postal addresses. 

It also obtained an increase in efficiency in marketing campaigns, as it was able to segment its customers and points of attention with a very high level of precision, thanks to the enrichment of the ostensible addresses with X-Y coordinates and AGEB code assignment.

MyDataQ for the standardization of names and postal addresses, geographic enrichment of postal addresses and deduplication for a unique customer view. All this in the form of a Batch Use License.

MyDataQ para la normalización de nombres y direcciones postales, enriquecimiento geográfica de direcciones postales y deduplicación para una visión única de cliente. Todo ello en modalidad de Licencia de Uso Batch.

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