Success Stories: Giros y Finanzas

"To provide a unique vision of customers to give value to new services and products"

Initial situation

Solution

Final situation

Giros y Finanzas launched the SIGI project with the objective of having quality data of its current and future clients looking to be the financial entity chosen by Colombian immigrants and their families.

Giros y Finanzas managed to identify products and services associated from customers to current customers, and unify address data for check generation. It also managed to obtain a correct database by standardizing names, telephone numbers and e-mails, as well as to clean up a historical customer database and segment Colombian immigrant customers abroad.

MyDataQ for the standardisation of names, postal addresses, e-mails and telephone numbers, as well as the duplicate identification module for unique client display. All modules in the Batch and Webservice modes for 3 years.