Deyde MyDataQ Geo AGEB: AGEB Code Assignment
The Geo AGEB module is a solution for the enrichment of postal address data by assigning the AGEB code (Basic Geostatistical Area and/or the square code. By means of this solution, the postal addresses treated are enriched with the corresponding AGEB code and the apple code according to the official data of INEGI (National Institute of Statistics and Geography).
It segments the Mexican population into cells of approximately 2,500 inhabitants by establishing the AGEB code to the postal addresses treated, both in rural and urban environments. Thanks to this, micromarketing actions are achieved and it is easier to obtain totally reliable population statistics from public sources such as age pyramid, educational level, etc.
Module Specifications
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The advantages of having a clean database
- Great enrichment of the database itself
- More reliable population statistics
- Growth of the information of the typical client of the area
- More careful brand image and adapted to new legal requirements
- Increased segmentation capacity for micro marketing campaigns
- Multiply efficiency in decision making
Success stories
Banregio
Banregio Grupo Financiero is a financial institution founded in 1994 and has more than 155 branches. It has been using Deyde MyDataQ‘s services since 2017 and processes more than 750,000 records a year.
Monex
Monex is a foreign exchange company that specializes in foreign exchange trading and international payments. It has been using Deyde MyDataQ‘s services since 2017 and processes more than 500,000 entries annually.
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