Casos de éxito: LeasePlan

"Need to develop effective B2B micromarketing campaigns"

Initial situation

Solution

Final situation

LeasePlan needed to develop effective B2B micromarketing campaigns. A standardised and enriched campaign database was essential for this.

LeasePlan was able to carry out better segmented micromarketing campaigns, which made the marketing campaigns more successful. In addition, it obtained a standardised and enriched database, and increased fraud identification thanks to the ID card validation module.

MyDataQ for the standardization of names and postal addresses, with enrichment by XY coordinates. In addition to the ID Validation module for the validation of DNI-AEAT.

MyDataQ for the standardization of names and postal addresses, with enrichment by XY coordinates. In addition to the ID Validation module for the validation of DNI-AEAT.