Deyde MyDataQ Names: standardisation of names of natural and legal persons
The Deyde MyDataQ Names module is a solution for the standardisation, cleaning and correction of the information related to the names in a database. With this solution the information is separated in its different components.
By establishing rules applied to data on the names of both natural and legal persons, source information is separated into different fields. In this case we distinguish between first name, first surname and second surname. In addition, the links of both the first and second surnames are separated, if they exist. In addition, the data is enriched by assigning gender and differentiating between individuals and legal entities.
Module specifications for each country
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The advantages of having a clean database
- Customer identification to achieve a more direct and closer treatment
- Segmentation of marketing campaigns in the simplest and most effective way
- Constant updating of the record names in your database
- Bringing maximum reliability to your database
- Strategic vision in data governance
- Multiply efficiency in decision making
Success stories
Allianz
The Allianz Group is a German financial services multinational based in Munich. For several years, it has been providing various types of Deyde MyDataQ services such as standardisation and data enrichment.
Bankinter
An entity constituted in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. It has been using Deyde MyDataQ‘s services since 2006 to reliably locate its clients in the databases
Club Carrefour
The Club is Carrefour Spain’s customer loyalty programme, which provides numerous advantages with purchases in all shops. It counts on Deyde MyDataQ’s services for the standardization of the data of clients who have the Carrefour Club card and the new ones.
Other customers of this module also use it:
Deyde MyDataQ Dedupe
Solution designed to detect duplicate records in your database.
Deyde MyDataQ Addresses
Solution to standardize postal addresses in your database.
Deyde MyDataQ E-mail
Solution to correct and standardize e-mail addresses in your database.