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MyDataQ Rentas INE: allocation of household income distribution variables

The Rentas INE module is a solution for the enrichment of postal address data with different variables on the distribution of household income produced by the National Statistics Institute (INE).

How does it work?

In an initial phase the address data are standardised and enriched with the data from the Census Section and then crossed with the tables supplied by the INE containing the set of variables relating to Household Income in order to assign these variables to the processed databases.

The indicators used to enrich the databases are grouped into three data sets that provide information on: average income per person and household; the source of income, such as salary, pension, unemployment benefit, other benefits or other income, as well as information on individuals living in certain areas such as: average age of population, percentage of minors, percentage of over-65s, average household size, percentage of single-person households and total population.

Module Specifications

What does it bring?
The advantages of having a rich database
ventaja 1

Greater knowledge of our customers

ventaja 2

Precision in customer location

ventaja 3

Better segmentation of our target customers according to consumption

ventaja 4

Improvement in the response level of marketing campaigns

ventaja 5

Multiply efficiency in decision making

ventaja 6

Facilitates the decision to create new offices based on our clients and the competition






Recurring customers


Billion records processed

Success stories


Spanish transport company with more than 75 years in the logistics sector. It has been using Deyde DataCentric‘s services since 2011 with the aim of exceeding users’ expectations in parcel delivery.

Other customers of this module also use it:

MyDataQ Addresses

Solution to standardize postal addresses in your database.

MyDataQ Names

Solution to standardize, clean and correct names in your database. 

MyDataQ Geo Coordenadas

Solution designed to assign XY coordinates according to the postal address.

Demo access

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