Success stories: KPMG
“Optimization of your database”
KPMG was looking to optimise its database to improve its overall customer strategy and to have a clean and up-to-date database.
KPMG was able to obtain a fully standardised and corrected database and a unique view of its customers.
Deyde MyDataQ for the standardisation of names, e-mails, telephone numbers and postal addresses, and the module for the identification of duplicates to obtain a unique customer view. In addition, it contracted a customised solution for the standardisation of charges. All this in Batch mode.
