Success stories: Páginas Amarillas
"Unique view of all customers"
Initial situation
Solution
Final situation
Páginas Amarillas was looking for a unique view of its customers and a clean and standardized database.
Páginas Amarillas managed to standardise and enrich existing databases, as well as having a unique customer view.
MyDataQ for the standardization of names, and postal addresses with enrichment by geographical variables. In addition, they have the deduplication module to obtain a unique view of each client.
Consult information on the modules
MyDataQ Addresses
Standardizes, cleans and corrects postal addresses
MyDataQ Dedupe
Identification of duplicate records
MyDataQ Names
Standardise, clean and correct names