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Success stories: ASISA

Quality data and unique customer insight

asisa

ASISA was faced with incorrect data in its database that prevented a single view of customers, seeking a fast and reliable system for standardization and enrichment. After a rigorous process, it selected Deyde MyDataQ as the ideal solution.

Deyde MyDataQ integrated modules for standardizing names, telephone numbers, postal addresses, ID numbers, and emails at an international level, plus enrichment with geographic coordinates. It runs under a perpetual license, and AutoCompletion ensures assisted capture at source for accurate data from the outset.

ASISA achieved a standardized database with 94.4% reliability in postal addresses and overall data quality, enabling personalized and efficient communications. This 360° view enhances customer retention and experience in its leading healthcare network.

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