MyDataQ Tipologias and Estratos: Enrichment of Postal Addresses with sociodemographic and economic variables, and strata*

The Typologies module is a solution for enriching postal address data with sociodemographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on postal address.

*The Estratos module is a solution for the segmentation of Colombian households by assigning the stratum.

MyDataQ Tipologias and Estratos: Enrichment of Postal Addresses with sociodemographic and economic variables, and strata*

*The Estratos module is a solution for the segmentation of Colombian households by assigning the stratum.

How does MyDataQ Tipologías work?

An assignment of consumer typologies is made that allows households to be segmented based on their sociodemographic and economic features.

An assignment of sociodemographic, housing, lifestyle and consumption indicators for telephone, insurance, banking and finance, automotive, travel, new technologies and retail is made.

In addition, micromarkets are assigned, a grouping of small territories around one with greater power of attraction, constituting a self-sufficient market.

Module specifications for each country

How does MyDataQ Estratos work?

Social stratification is the way in which households are classified through different categorisation criteria that do not depend on the income that a person or family has, but are based on the conditions of the dwelling. In addition, the address is enriched with data on census block, cadastral block, section, number of dwellings in the section.

According to the Colombian National Planning Department, the socio-economic strata into which dwellings or land are classified are:

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What does it bring?

The advantages of having a clean database

Increase in the information we have about our customers

Greater precision in the location of the customer

Better segmentation of our target customers according to consumption

Improvement in the response level of marketing campaigns

Multiply efficiency in decision making

Facilitates the decision to create new offices based on our clients and the competition

Countries

Customers

Recurring customers

Billion records processed

Success stories

Bankinter

An entity constituted in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. It has been using Deyde DataCentric‘s services since 2006 to reliably locate its clients in the databases

Other customers of this module also use it:

MyDataQ Names

Solution to standardize, clean and correct names in your database

MyDataQ Addresses

Solution to standardize postal addresses in your database.

MyDataQ Geo Cordenadas

Solution designed to assign XY coordinates according to the postal address.

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¿Por qué invertir en Calidad de Datos?

¿Por qué invertir en Calidad de Datos?