Deyde MyDataQ Tipologias and Estratos: Enrichment of Postal Addresses with sociodemographic and economic variables, and strata*

The Typologies module is a solution for enriching postal address data with sociodemographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on postal address.

*The Estratos module is a solution for the segmentation of Colombian households by assigning the stratum.

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How does it work?
Lista Robinson

An assignment of consumer typologies is made that allows households to be segmented based on their sociodemographic and economic features.

An assignment of sociodemographic, housing, lifestyle and consumption indicators for telephone, insurance, banking and finance, automotive, travel, new technologies and retail is made.

In addition, micromarkets are assigned, a grouping of small territories around one with greater power of attraction, constituting a self-sufficient market.

Module specifications for each country

How does Deyde MyDataQ Estratos work?

Social stratification is the way in which households are classified through different categorisation criteria that do not depend on the income that a person or family has, but are based on the conditions of the dwelling. In addition, the address is enriched with data on census block, cadastral block, section, number of dwellings in the section.

According to the Colombian National Planning Department, the socio-economic strata into which dwellings or land are classified are:

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What does it bring?

The advantages of having a clean database
Artificial Intelligence digital concept
57_Tick mark
of validated addresses
+ 80 %
22_Global
demanding clients
+ 80
42_Inventory
of renewed annual licenses
+ 80 %

Success stories

Bankinter

An entity constituted in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. It has been using Deyde MyDataQ‘s services since 2006 to reliably locate its clients in the databases

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