MyDataQ Names: standardisation of names of natural and legal persons

What is it?

The MyDataQ Names module is a solution for the standardisation, cleaning and correction of the information related to the names in a database. With this solution the information is separated in its different components.

How does it work?

By establishing rules applied to data on the names of both natural and legal persons, source information is separated into different fields. In this case we distinguish between first name, first surname and second surname. In addition, the links of both the first and second surnames are separated, if they exist. In addition, the data is enriched by assigning gender and differentiating between individuals and legal entities.

What does it bring?

The advantages of having a clean database

Customer identification to achieve a more direct and closer treatment

Segmentation of marketing
campaigns in the simplest and most effective way

Constant updating of the record names in your database

Bringing maximum reliability to your database

Strategic vision in data governance

Multiply efficiency in decision making

Countries

Customers

Recurring customers

Records processed

Success stories

Allianz

The Allianz Group is a German financial services multinational based in Munich. For several years, it has been providing various types of DEYDE services such as standardisation and data enrichment.

Bankinter

An entity constituted in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. It has been using DEYDE’s services since 2006 to reliably locate its clients in the databases.

Club Carrefour

The Club is Carrefour Spain’s customer loyalty programme, which provides numerous advantages with purchases in all shops. It counts on DEYDE’s services for the standardization of the data of clients who have the Carrefour Club card and the new ones.

¿Por qué invertir en Calidad de Datos?

¿Por qué invertir en Calidad de Datos?

Other customers of this module also use it:

MyDataQ Dedupe

Solution designed to detect duplicate records in your database.

MyDataQ Addresses

Solution to standardize postal addresses in your database.

MyDataQ E-mail

Solution to correct and standardize e-mail addresses in your database.