MyDataQ Names: name standardisation

What is it?

The MyDataQ Names module is a solution for the normalisation, cleansing and correction of name-related information in a database. This solution separates the information into its different components.

How does it work?

By establishing rules applied to the name data of both natural persons and entities, the source information is separated into different fields. In this case we distinguish between initial and final title (if the country requires it), first name, first surname and second surname. In addition, the nexuses of both the first and second surname, if available, are separated. In addition, the data is enriched by assigning gender and differentiating between natural persons and entities.

What does it bring?

The advantages of having a clean database

Customer identification to achieve a more direct and closer treatment

Segmentation of marketing campaigns in the simplest and most effective way

Constant updating of the record names in your database

Bringing maximum reliability to your database

Strategic vision in data governance

Multiply efficiency in decision making

Countries

Customers

Recurring customers

Records processed

Success stories

Banco Azteca

Mexican bank founded in 2002 with more than 4,000 branches in Mexico, Panama, Guatemala, Honduras, El Salvador and Peru. It has been using Deyde Datacentric services since 2017 and processes more than 30 million records annually with MyDataQ.

Allianz

The Allianz Group is a German multinational financial services company headquartered in Munich. For several years, it has been offering various forms of Deyde Datacentric services such as data normalisation and data enrichment.