MyDataQ Names: name standardisation

What is it?

The MyDataQ Names module is a solution for the normalisation, cleansing and correction of name-related information in a database. This solution separates the information into its different components.

How does it work?

By establishing rules applied to the name data of natural persons and entities, the source information is separated into different fields. In this case we distinguish between initial and final title, first name, main and secondary surname. In addition, the data are enriched by assigning gender and differentiating between natural persons and entities.

What does it bring?

The advantages of a clean database

Customer identification to achieve a more direct and closer treatment.

Segmenting marketing campaigns in the simplest and most effective way

Constant updating of record names in your database

Bringing maximum reliability to your database

Strategic vision in data governance

Multiply efficiency in decision making

Countries

Customers

Recurring customers

Records processed

Success stories

El Club Carrefour

Club Carrefour is the loyalty programme for customers of Carrefour Spain, which offers numerous advantages with purchases in all shops. It relies on the services of Deyde Datacentric for the standardisation of the data of customers who have the Club Carrefour card and new customers.

Allianz

The Allianz Group is a German multinational financial services company headquartered in Munich. For several years, it has been offering various forms of Deyde Datacentric services such as data normalisation and data enrichment.