MyDataQ Names: name standardisation

What is it?

The MyDataQ Names module is a solution for the normalisation, cleansing and correction of name-related information in a database. This solution separates the information into its different components.

How does it work?

By establishing rules applied to the name data of both natural persons and entities, the source information is separated into different fields. In this case we distinguish between first name and surname. In addition, the links in the surname field are identified and separated. In addition, the data is enriched by assigning gender and differentiating between natural persons and entities.

What does it bring?

The advantages of a clean database

Customer identification to achieve a more direct and closer treatment.

Segmenting marketing campaigns in the simplest and most effective way

Constant updating of record names in your database

Bringing maximum reliability to your database

Strategic vision in data governance

Multiply efficiency in decision making

Countries

Customers

Recurring customers

Records processed

Success stories

Reale Seguros

Reale Mutua Assicurazioni is the largest Italian insurance company with more than 185 years of history, made up of 9 prestigious companies in insurance, banking, finance, real estate and services. It has been using Deyde Datacentric‘s services for more than 13 years with the aim of evolving and getting to know its customers better in order to approach them in a more personalised way.

Allianz

The Allianz Group is a German multinational financial services company headquartered in Munich. For several years, it has been offering various forms of Deyde Datacentric services such as data normalisation and data enrichment.