MyDataQ Names: name standardisation

What is it?

The MyDataQ Names module is a solution for the normalisation, cleansing and correction of name-related information in a database. This solution separates the information into its different components.

How does it work?

By establishing rules applied to the name data of both natural and legal persons, the source information is separated into different fields. In this case we distinguish between degree (graduate, doctor, etc…), first name, paternal surname and maternal surname. In addition, the nexus data are separated from both the paternal and maternal surname, if available. In addition, the data are enriched by assigning gender and differentiating between natural and legal persons.

What does it bring?

The advantages of a clean database

Customer identification to achieve a more direct and closer treatment.

Segmenting marketing campaigns in the simplest and most effective way

Constant updating of record names in your database

Bringing maximum reliability to your database

Strategic vision in data governance

Multiply efficiency in decision making

Countries

Customers

Recurring customers

Records processed

Success stories

Banco Azteca

Mexican bank founded in 2002 with more than 4,000 branches in Mexico, Panama, Guatemala, Honduras, El Salvador and Peru. It has been using Deyde Datacentric services since 2017 and processes more than 30 million records annually with MyDataQ.

Liberty Seguros

Liberty Seguros is a company created in 2001 belonging to Liberty Mutual. It has been using Deyde Datacentric’s services through MyDataQ since 2016 and processes more than 2 million records per year.