MyDataQ Homes: identification and marking of family units

What is it?

The Homes module is a solution for the identification of family unit records in a database. This solution identifies people who live in the same household and/or belong to the same family unit.

How does it work?

With the same search engine as the Dedupe module, all the records of people residing in the same household or belonging to the same family unit are identified by comparing surnames, address, telephone number and/or email address. Depending on the result obtained, the degree of similarity in the identified records is provided.

What does it bring?

The advantages of having a clean database

Cost savings due to mass mailing to several people in the same family unit

Better knowledge of your customers

Improvement of the company's image

Updated and enriched database with family units

Increased strategic vision by family units in marketing campaigns

Multiplies efficiency in decision making and greater detection of customer needs

Countries

Customers

Recurring customers

Records processed

Success stories

SEUR

Spanish transport company with more than 75 years in the logistics sector. It has been using Deyde DataCentric‘s services since 2011 with the aim of exceeding users’ expectations in parcel delivery.