MyDataQ Geo Tipologías: enrichment through socio-demographic and economic features

What is it?

The Geo Tipologías module is a solution for the enrichment of postal address data with socio-demographic and economic variables. With this solution, the databases are enriched through the segmentation of Spanish households by means of indicators based on the postal address.

How does it work?

An assignment of consumer typologies is made which allows households to be segmented on the basis of their socio-demographic and economic characteristics.

An assignment is made of socio-demographic, housing, lifestyle and telephone consumption indicators, insurance, banking and finance, automotive, travel, new technologies and retail.

In addition, an allocation of micro-markets is made, grouping small territories around one with greater power of attraction constituting a self-sufficient market.

What does it bring?

The advantages of having a clean database

Increase in the information we have about our customers

Greater precision in the location of the customer

Better segmentation of our target customers according to consumption

Improvement in the response level of marketing campaigns

Multiply efficiency in decision making

Facilitates the decision to create new offices based on our clients and the competition

Countries

Customers

Recurring customers

Records processed

Success stories

Bankinter

An entity constituted in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. It has been using Deyde DataCentric‘s services since 2006 to reliably locate its clients in the databases