MyDataQ Geo Coordenadas: XY Coordinate Assignment

What is it?

The Geo Coordenadas module is a solution for the enrichment of postal address data. By means of this solution the postal addresses of the databases are enriched with the information of the X-Y coordinates.

How does it work?

Through the establishment of standards applied to postal address data, XY coordinates are assigned in UTM 30 ETRS89 format and/or in WGS84 geographic format. In addition, a precision indicator is incorporated that informs about the level of approximation with which the coordinate has been assigned (portal, nearby portal, census section…).

What does it bring?

The advantages of having a clean database

Maximum precision in the data of postal addresses

Optimisation of delivery routes

Increased awareness of the exact distance between customer and point of sale

Agility and improved efficiency of geomarketing campaigns

Maximum reliability of your database's postal address records

Multiply efficiency in decision making

Countries

Customers

Recurring customers

Records processed

Success stories

Santander Consumer

A Spanish consumer finance company that operates in 15 European countries and is part of the Santander Group, one of the most important financial groups in the world. It has been using DEYDE’s services since 2006, processing more than 10 million records annually.

Verti

MAPFRE’s subsidiary insurance company launched in 2010 focused on the marketing of car, motorbike and home insurance. It has been using DEYDE’s services since 2011, processing more than 2 million registrations a year.

Coca Cola Iberia

Coca-Cola European’s Iberian division in Spain, Portugal and Andorra. It is The Coca-Cola Company’s bottler for Western Europe. It has the services of DEYDE to find out the consumption that took place in certain areas in order to customise the offer of its products.