MyDataQ Dedupe: identification of duplicates

What is it?

The Dedupe module is a solution for the identification of duplicate records in databases. This solution recognises and marks duplicate records in a database.

How does it work?

By establishing rules applied to the data, a key is assigned on the basis of name and address and duplicate records are subsequently identified on the basis of this key. In addition, the degree of similarity between these duplicate records is indicated.

In addition, there is the possibility of identifying duplicate data in real time for the information contained in the name and postal address records thanks to Dedupe Online.

What does it bring?

The advantages of having a clean database

Unique customer identification

Marketing campaign optimization

Cost savings from duplicate shipments

Updated and clean database of duplicates

Increased customer confidence by avoiding saturation from mass mailings

More realistic and optimised measurement of our database

Countries

Customers

Recurring customers

Records processed

Success stories

Liberty Seguros

Insurance company created in 2001 belonging to Liberty Mutual. It has been using Deyde Datacentric services through MyDataQ since 2016 and processes more than 2 million records per year.

Reale Seguros

Reale Mutua Assicurazioni is the largest Italian insurance company with over 185 years of history, made up of 9 prestigious insurance, banking, finance, real estate and service companies. It has been using Deyde Datacentric’s services for over 13 years with the aim of evolving and getting to know its clients better in order to get closer to them in a more personalised way.